In this way, while the soda industry has achieved impressive growth during the recent years in US, it is the bottled waters and soft drinks including energy drinks that were leading the growth of the industry. The brand is famous all over the globe and its products sell in more than countries. Currently, Pepsi has just one major rival — Coca Cola. The soda giant also invests a lot in marketing and reputation management.
Seyyedeh Mehrsa Hashemi Malaysia E-mail: Nowadays, economies are becoming more entwined than ever, any possible method that can be used in supporting the building of global brands is appealing.
The characterization of the soft-drink industry for decades has intense rivalry between Coca-Cola and Pepsi. Coca-Cola Company ruled the soft-drink market all through the s, s, and early s in this chess game of big firms.
Jun 27, · One operations strategy might look to improve costs in the creation of the product. Another operations approach is to make the delivery of goods more efficient. Pepsi marketing plan and business strategy. Print Reference this Increasing advertising and operational cost along with every day increasing power of retailer making the competition more intense where price and brand is not the only factor which can give them the success. Business strategy is cost leadership, since PEPSI is a market. PepsiCo Announces Strategic Investments to Drive Growth 2/9/ as merger and integration costs and certain inventory fair value adjustments in connection with our acquisitions of The Pepsi Bottling Group, Inc. (PBG), PepsiAmericas, Inc. (PAS) and WBD. Since net capital spending is essential to our product innovation initiatives and.
Moreover, the study encompasses three specific target groups in Sweden that have been divided in accordance to age, and thus we do not look at the entire consumer population and as a result, generalization is not obtained.
Finally, we have concentrated on age segmentation, and thus other demographic variables are not observed. Advertising, Operation strategy, Age segmentation, customer attraction, 1. However, as a consequence of long-term changes, such as the increase of a larger and more diverse range of media, as well as the arrival of new technologies, particularly the Internet, consumers have become better informed than ever, and as a result, some of the traditional advertising methods are no longer as effective as they used to be www.
The overall objective of this paper is to gain a deeper understanding of different international and local factors affecting consumer preferences on a local market. We have limited our research to the cola drink industry, rather than the entire soft-drink industry.
Moreover, sponsorship activities are applied with the belief that companies can enter international markets and appeal to local consumer preferences Dolphin, This promotional tool has proved to be successful in reaching a large global audience, and seeing as consumer behaviours differ greatly in preferences and product choices, it is apparent why sponsorship has outperformed other marketing methods http: Seeing as advertising clutter has increased tremendously and is more intense than ever, it is vital that companies differentiate themselves from competitors by creating even more powerful, entertaining, and innovative advertisement messages.
However, this has proven to be very costly, especially within highly competitive product markets, such as the soft-drink industry, which requires higher advertising budgets just to stay even with competitors. Examples of such companies that spend billions of dollars on advertising in order to stay key players in their industry are The Coca-Cola Company and PepsiCo http: Not only are Coca-Cola and Pepsi dominant market leaders on the worldwide beverage market, but they are also two of the most notable and widely sold commercial brands in the world http: Coca- Colas advertising has always been celebrated globally, and introduced its first advertising theme in the early 's and has since seen plenty of popular themes that have become recognised worldwide www.
Consumer Preferences The consumer market amounts to a total of 6. However, these factors must be taken into consideration in order to reach target consumers effectively.
Cultural factors Each cultural group can be divided into groups consisting of people with common life experiences and situations, also known as subcultures Kotler et al. The third cultural factor is social class, which is constituted upon among other variables: Occupation, income, education, and wealth Blackwell, Social factors Social grouping that is collected of family, communal roles and position, and small groups.
Some of these groups have a direct influence on a person, i. Finally, a wife, husband or a child have strong influences on a consumer and thus the family is the most vital consumer buying organisation in society Kotler et al.
Moreover, all people are individual; hence have a unique personality of different characteristics, which is often portrayed with traits, such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness Blackwell et al.
Psychological factors As a matter of fact; when people experience new things, changes take place in their behaviour, i. As a result, beliefs and attitudes are acquired and hence affect the buying behaviour Armstrong et al.
Teenagers are increasingly given the task of buying products for the family since they not only have more spare time but also enjoy shopping more than their parents do.PepsiCo, one of the most diverse and leading companies in the food and beverage industry initiated as Pepsi Cola in producing only cola beverages.
In , the company took the step to merge with another company, Frito Lay, in the food industry to form the company as the name is today, PepsiCo. Jun 27, · Operations strategies look at where operations are located, where costs can be saved and how improving products keeps customers.
The more efficient a company is in making and delivering goods, the.
According to Slack and Lewis, Operations strategy is the total pattern of decisions which shape the long-term capabilities of any type of operations and their contribution to the overall strategy, through the reconciliation of market requirements with operations resources.
This study tried to identify the impact of Operation strategies for Coca-Cola Vs Pepsi companies to attract their Customers. Nowadays, economies are becoming more entwined than ever, any possible method that can be used in supporting the building of.
Operations strategy is the total pattern of decisions which shape the long-term capabilities of any type of operations and their contribution to the overall strategy. ” Operations strategy is the tool that helps to define the methods of producing goods or a service offered to the customer.
Operational Strategy Of Pepsi. Globalization Case summary: The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late s.
Initially the company found it very hard to sell itself to the Indian government as the Indian economy was highly regulated.